This assessment is designed to evaluate how well you can rewrite copy for a sensitive ecommerce category while staying concise, objective, retail-focused, and compliance-conscious.
What to expect
You will have 30 minutes to rewrite the visible copy in a fictional hero section.
After submitting the task, you will have 5 minutes to briefly explain your process and tools used.
The placeholder copy is intentionally flawed and includes claims or language you should avoid.
You should keep the same layout and approximate copy length.
After submission, you should receive an automated confirmation email with a completion token.
If you do not receive that confirmation, email talent@betterbrandsit.com and include your completion token.
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Task Instructions
Rewrite the visible hero copy only. The current placeholder copy is intentionally flawed.
Replace the badge, headline, subheading, CTAs, three cards, and quick specs only if needed.
Keep the tone objective, retail-focused, concise, and easy to scan.
Avoid medical claims, guaranteed outcomes, quitting promises, emotional pressure, fear-based language, and personalized health advice.
Do not rewrite the layout or add long paragraphs.
Focus on clear product-category information rather than persuasion.
Brief Reflection
In a few sentences, describe your writing process and any tools used. You have 5 minutes.
Submission received
Your task has been completed and received. You should receive an automated confirmation email shortly.
If you do not receive the email, contact talent@betterbrandsit.com and include this completion token: